The Fun Theory is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. Clearly these are not exactly cost effective and wouldn't work in any sort of grand scheme, but as pieces of ambient creatively; what a fun and interesting way of engaging the publics imagination and interest. With the use of various forms of ambient media combined with the simply the very world we live in, the people behind the fun theory and Volkswagen have proved that fun can alter behavior for the enjoyment of us all.
How much happier would we all be if ideas like these became fully realized and used far and wide? It would certainly put a smile on my face before i got to work, and certainly afterward.
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